Lainey Wilson will perform at the halftime show of the Dallas Cowboys’ Thanksgiving Day game against the New York Giants on Nov. 28 at AT&T Stadium in Arlington, Texas.
The game, which will air on Fox, will also serve as the official kick-off of the Salvation Army’s 134th Red Kettle Campaign. A Cowboy tradition for 28 years, the halftime show highlights the start of the Red Kettle holiday season, and since the launch of the Red Kettle Kickoff, the Salvation Army has raised more than $3 billion.
Wilson, who will be joined by an unnamed special guest, is expected to perform songs from her new album Whirlwind, which debuted at No. 8 on the Billboard 200 in August, as well as some seasonal favorites.
“It’s an honor to follow in the footsteps of legendary performers like my friend Dolly Parton, The Jonas Brothers, and Reba, of course, to kick off The Salvation Army’s iconic Red Kettle Campaign,” Wilson said in a statement. “Join me at the Red Kettle this Christmas season because we truly can do more good when we come together to serve those in need in our communities.”
In a video posted to her and the Cowboys’ social media sites, Wilson pretended to train to be an honorary Dallas Cowboys cheerleader. Wearing Dallas Cowboys blue bellbottoms, she practiced a routine with the cheerleaders, breathlessly asking if she was the first person to attempt that in bell bottoms.
“Performers like Lainey Wilson represent the next generation of role models for so many,” added Charlotte Jones, chief brand officer and co-owner of the Dallas Cowboys and former national advisory board chairperson for The Salvation Army. “We are so thankful to have her energy and enthusiasm on our national stage this year to highlight the Red Kettle Kickoff and the importance of giving back to those who need it most.”
Parton played the Thanksgiving halftime show last year. That game, which featured the Cowboys playing the Washington Commanders, drew 42 million viewers.
